Developed a premium brand strategy to position Dr. Arthur Yeh as a leading cosmetic dentist while creating a consistent identity across the website, search, and digital marketing.
Designed and developed the entire website from the ground up, including information architecture, user experience, page layouts, copy structure, responsive design, and conversion-focused patient journeys. Every page was built to support both usability and long-term marketing performance.
Built the complete SEO foundation, including keyword research, site architecture, on-page optimization, local SEO strategy, and topical authority planning. The goal was to create sustainable organic growth rather than short-term rankings.
Created the content strategy for blogs, service pages, YouTube, and social media around cosmetic dentistry. Planned educational topics to strengthen authority, improve search visibility, and answer real patient questions.
Developed an integrated marketing system connecting SEO, website content, paid advertising, and future video marketing into one unified strategy focused on long-term patient acquisition.
Optimized website speed, mobile usability, page structure, internal linking, and conversion elements to improve user experience while supporting SEO and advertising performance.