Redesigned the website structure to better communicate MOCEAN's wellness philosophy while improving user experience, service organization, and mobile usability. Simplified the patient journey to increase engagement and support future marketing campaigns.
Developed a long-term SEO strategy focused on topical authority, service pages, local search visibility, and educational content. Planned the website architecture and keyword strategy to support sustainable organic growth.
Built and managed Meta advertising campaigns focused on lead generation. Created landing page strategies, conversion funnels, audience targeting, and tracking systems to improve lead quality and campaign performance.
Designed a structured lead follow-up process by coordinating appointment booking, payment collection, and communication workflows. Worked closely with the front desk to improve response time and maximize conversion opportunities.
Created an integrated marketing roadmap connecting website content, paid advertising, social media, and patient acquisition into one consistent digital strategy.
Planned educational blog topics, video content, and social media campaigns designed to build trust, strengthen authority, and support long-term SEO performance.